After many months in development, we are excited to announce the InVizible has officially launched. Some of you may also know us personally, but possibly not much about InVizible. We’re hoping that will change and are looking forward to beginning a prosperous and mutually beneficial journey with you.

Our founding partners (Ru, Simon, Brian & Seb), have not come up with a brand new, technologically cutting edge, TESLA type product or business. That’s for our clients. Rather, we’ve come together based on years of frustration and disillusionment at what we’ve seen in our industry. Media and Advertising. Digital mostly. The frustrations we have are numerous. We see clients getting sub-par service from agencies, we see companies losing millions in revenue from simple things like sales and marketing not talking to each other, we see lack of transparency in ad spends, we see no accountability to proper revenue targets within marketing teams.

What it boils down to is this: companies lose incredible amounts of money and miss out on even more due to simple things not being done right. As mentioned, we’re not inventing the wheel here but we are going to put proper tyres on it.

Our approach is to strip away all of the noise that marketing people throw around, and focus on the bottom line numbers. Make sure that our clients’ marketing is a humming revenue machine that churns out new revenue and new customers every day. As utopian as this sounds, InVizible doesn’t live in fairyland and understands that making these things happen is not an overnight job. But it can, and does, work. It only requires dedicated focus and resource. And time. The most precious resource of all.

Most businesses do not have the luxury of these, with major operating priorities getting in the way, and that’s where InVizible steps in. We research, we investigate, we plan, we align and we execute. Every step of the way is with total transparency and accountability to our client’s business objectives.

We believe in a growth mindset and that’s why we’ve started this journey together. We believe that there is plenty of good that can be done better. If you agree, we’d love to sit down and hear your thoughts too.

For more detail on our approach, the major challenge we have identified and what commercial alignment can look like, please take a look at our new site.
We are very excited to already be partnering with some of the most ambitions people in our networks and look forward to doing the same with more if you soon. Thank you for taking the time to read this piece.

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