In a world where data is king and digital media channels are winning more investment from marketing budgets, it’s a wonder how some businesses still don’t have their analytical platforms set up and finely tuned.
A survey of digital marketing professions showed that only 22% were satisfied with the set-up and accuracy of their Google Analytics reporting. To add to that, less than two thirds admitted to having had any form of training, suggesting their knowledge was self-taught or learnt on the job.
Platforms such as Google Analytics hold a wealth of valuable information which, if tapped into correctly, can lead to vast improvements in both the efficiency and effectiveness of marketing spend across multiple channels.
Data tracked doesn’t just need to relate to digital campaigns either. Many platforms allow businesses to identify uplift across other non-digital channels such as TV, radio and even print. If interpreted and understood correctly, the difference could be significant to your business’ bottom line.
Start with the small and start with the basics! If you belong to the 78% that don’t believe their analytics systems are set up correctly, make it your priority to ensure it is. If you’re one of the 32% who have never had training, invest time in learning your systems or, seek help from specialists who can guide and help you. Taking steps such as completing the analytics courses on Google’s Academy will help you and your colleagues learn about using and interpreting their measurement tools.
As part of our consultancy process, we audit the set up and accuracy of your reporting platforms. We provide solutions to ensure your platforms are delivering the most detailed information from each campaign leaving you with the confidence that your business is receiving clear and accurate data.
We primarily operate on a referral basis, however if you would like to enquire about a how we could help your business discover hidden value, please get in touch.
We operate by our principles of value creation and therefore do not charge for our initial consultation. This builds trust and gives both parties a sense of freedom and flexibility before engaging.
Headquartered in Dublin, we operate across European, Middle Eastern and US markets where we work with world-leading tech companies, influential start-ups and innovative B2B enterprises.
